Classical Marketing is dead....

...long live modern marketing

Jean C. Harrari & Nadege Woods

© 04 - 2002 / ISBN I2-95-07777-4-0

 

When you glance through the book, you will find

 

Understanding the origin and the basis of Modern Marketing,
3 pages

Interpreting geometrical figures, 3 pages
Discovering today’s consumers

Drawing a figure 8 to control your distribution channels,
1 page
Convincing your partners,
1 page

Playing with an aquarium,
Dominating your financial management
2 pages

Choose between a bombard and a dam to beneficiate from modern communication
1 page

 

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