01	goals and presentation of this book	39	direct sales and mailings
02	the authors	40	distribution”new structures
03	global evidences	41	sample stores, cyclical shops...
04	Producers, Distributors and Users	42	a pottery tree / shoes by mail
05	some basic approaches	43	the little blue shop
06	Zoo and aquarium	44	Job’s, gifts and much more
07	they call themselves specialists	45/46	”THE” company
08	acceleration of history	47	let’stalk about the gold fish
09	the UDP relationship	48	four major ways to fail
10	a green beans story	49	swings and trees
11	products, nowadays	50	from balloons to space shuttles
12	everybody is alike but...	51	know, know-how etc..
13/14/15	pans	52	Peter, Huxley and others
16	advertise, it’s a must (Santa Clauss)	53	points of views
17	about progress	54	boats and democraty
18	anti-marketing tendancies	55/56	information and weapons
19	soaps..	57	information and dams
20	wrong good ideas	58/59	what kind of info. do you need ?
21	new products	60/61/62	communicate
22	death of these old concepts	63	good to remember
23/24/25	geometry and marketing	64	potatoes, caviar and horses
26	new poors, new richs	65	checklists
27	a worldwide melting pot	66	launching a product / human ress.
28/29	consumers changes	67	appendices : information research
30	D.. like distributors	68	about testing
31	mutation of classic sales	69/70	appendices : about advertising
32/33/35/36	various tasks assumed by a distribution network	71	...and media planing
34	judging a supplier	72	different adv. appoaches
37	selling, nowadays	73	table of contents / structures
		74/75	thesaurus

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